Tuesday, June 19, 2007

THE SEARCH FOR THE NEXT ELVIRA

FOX REALITY PRESENTS ITS NEW ORIGINAL SERIES
“THE SEARCH FOR THE NEXT ELVIRA”
COMING TO LIFE ON OCTOBER 13

Open “Casket Call” To Be Held On Friday, July 13th
At The Queen Mary In Long Beach, CA

Los Angeles, Calif. (June 14, 2007) – Elvira, Mistress of the Dark, is searching for a surrogate handmaiden with whom to share her personal appearance duties via the Fox Reality Original “The Search for the Next Elvira” which debuts on Fox Reality, the only all-reality, all-the-time cable and satellite network on Saturday, October 13 at 9:00 PM PT / 12:00 AM ET. Queen "B" Productions and Panacea Entertainment are producing the series exclusively for Fox Reality in association with Natural 9 Entertainment (“Reality Remix,” “Fox Reality Really Awards”).

“There are simply too many ghastly engagements for one ‘Mistress of the Dark’ to entertain,” said Elvira. “I am searching for someone to share my tricks and treats with – someone to help spread the Halloween spirit.”

On Friday, July 13, Fox Reality will host an open “Casket Call” at the Queen Mary in Long Beach, CA for their original series “The Search for the Next Elvira.” From the hundreds of horrific hopefuls, Elvira will cut the group down to the unlucky thirteen participants, while the others will be told to “Rest in Peace.” Later this evening, Elvira will be crowned with her new title “Queen of Halloween.” Instructions for entering the Fox Reality Original “The Search for the Next Elvira” through the open “Casket Call” are posted on www.foxreality.com.

"We receive hundreds of Elvira appearance requests every year," said Panacea CEO Eric Gardner, who is executive producing along with Cassandra Peterson, who created and portrays the iconic character. "We began dreaming of a world in which there would eventually be legions of franchised Elviras, including one in every shopping mall atrium in the country each Halloween season --- Fox Reality has given us the opportunity to anoint the first recruit."

“The Search for the Next Elvira” is a reality series consisting of three, hour-long episodes during which contestants will compete to see if they can look the part, and present the same wit, poise and courage as the real Elvira in hopes of portraying one of Halloween’s most recognizable icons. Following the second episode on October 20, audience members can vote for their favorite aspiring Elvira who will be crowned as the next “Mistress of the Dark” during the LIVE finale on Halloween.

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